When ZEISS needed authentic content showcasing their medical instruments across Spanish hospitals, they hit a wall: How do you film live surgeries while maintaining sterility, patient privacy, and cinematic quality? And there is when we stepped right in.
The Real Challenge
ZEISS wasn’t looking for generic product shots. They needed crews who could navigate Spain’s healthcare regulations, work seamlessly in sterile environments, and capture the precision of their medical technology during actual procedures. All while coordinating across Barcelona, Madrid, Alicante, Oviedo, and additional Spanish cities.
The complexity: Live surgical footage, doctor interviews, and product demonstrations – each requiring different expertise, equipment, and hospital approvals.
Our Spain-Wide Solution
Our Barcelona headquarters coordinated English-speaking crews across multiple Spanish cities. Here’s how we solved each challenge:
Sterile Environment Filming
Our camera operators handled hospital protocols seamlessly. Sony FX6 cameras with proper sterilization procedures, specialized lighting that doesn’t interfere with surgical equipment, and wireless audio systems that respect patient confidentiality.
Multi-City Coordination
Each location got a complete video crew: experienced camera operators, DOPs who understand surgical lighting, sound technicians trained for hospital environments, and DITs ensuring immediate quality control. Our producers handled all hospital approvals and logistics.
Authentic Content Creation
- Live surgical procedures featuring ZEISS instruments in action
- Professional interviews with Spanish medical specialists (conducted in English when needed)
- Clean product demonstrations showing instrument precision
- Contextual hospital footage demonstrating real-world applications
The Results That Matter
ZEISS received both individual market videos and comprehensive footage for global campaigns. More importantly, they got authentic Spanish healthcare content that resonated with medical professionals worldwide.
Bottom line: Content that actually converts because it shows ZEISS instruments solving real medical challenges in real Spanish hospitals.