Case History

VMWare Barcelona 2021/22/23

Client: VMware
Event: VMware Explore Barcelona & Satellite Events
Location: Barcelona
Services: Complete interview station setup, multi-camera coverage, professional lighting design

VMware interview setup at barcelona congress
In this Case History

Camera Crew Spain provided comprehensive video production support for the video event coverage in Barcelona of VMware Explore, Europe’s premier multi-cloud technology conference. Over three consecutive years (2021-2023), our Barcelona video production team delivered consistent, professional interview capabilities that enabled VMware to capture essential technology insights from industry leaders attending this major international event.

Client Challenge: Healthcare Technology Documentation in Complex Trade Show Environment

VMware required reliable, professional video production capabilities for their European flagship conference, VMware Explore Barcelona. The challenge involved creating a dedicated interview environment within the bustling conference setting while maintaining broadcast-quality standards suitable for VMware’s corporate communications and media engagement requirements.

The multi-day technology conference demanded efficient setup and breakdown procedures, professional presentation standards for high-profile technology executives and media representatives, and technical reliability across extended filming periods in challenging convention center environments.

VMware Explore Barcelona Production Requirements:

  • Professional interview station capable of handling multiple daily sessions with executives, partners, and media
  • High-quality video and audio capture suitable for VMware’s corporate communications standards
  • Flexible setup accommodating various interview formats and guest requirements
  • Technical support enabling seamless integration with VMware’s event content strategy
  • Consistent quality across satellite events and main conference activities

Technical Solution: Complete Interview Production Station

Our professional Barcelona camera crew designed and implemented a comprehensive interview station specifically tailored to VMware’s corporate communication requirements and the dynamic conference environment of VMware Explore Barcelona.

Camera Crew Spain Production Team:

  • Producer: Coordinated scheduling, guest management, and content workflow integration with VMware’s event team
  • 2 Camera Operators: Multi-angle coverage ensuring optimal framing and technical consistency for corporate communications
  • Sound Engineer: Pristine audio capture using professional wireless and boom systems
  • Gaffer: Custom lighting design creating professional interview environment suitable for VMware’s brand standards
  • Photographer: Complementary still image documentation for VMware’s multimedia content needs
  • Make-up Artist: Professional presentation preparation for VMware executives, partners, and media representatives

Professional Equipment Configuration:

  • Sony FX6 Cameras: Dual-camera setup providing interviewer and guest perspectives with seamless technical integration
  • Professional LED Panel Lighting: Carefully designed illumination creating professional atmosphere while managing convention center ambient lighting challenges
  • Director Monitor: Real-time quality control enabling immediate feedback and technical adjustments
  • EyeDirect Teleprompter System: Facilitating natural eye contact and smooth interview flow for both experienced executives and first-time on-camera guests
  • Professional Audio Package: Wireless tie microphones and directional boom systems ensuring crystal-clear dialogue capture despite busy conference acoustic environment
  • Portable Green Screen: Flexible background options enabling consistent VMware branding and post-production flexibility

Strategic Interview Station Design for VMware Explore

Camera Crew Spain’s interview station became a central content creation hub for VMware Explore, strategically positioned to serve the conference organizer’s media engagement and corporate communications objectives. The professional setup attracted technology leaders, media representatives, and industry partners while providing a comfortable, branded environment for in-depth discussions about cloud technology, digital transformation, and enterprise innovation.

The setup enabled VMware to efficiently capture multiple interviews daily while maintaining consistent technical quality and professional presentation standards. Our experienced team managed guest coordination with VMware’s event staff, ensuring smooth transitions between interviews and optimal use of executives’ limited time during the busy conference schedule.

Multi-Year Partnership Benefits:

  • Consistent Brand Standards: Identical setup configurations across 2021-2023 ensuring visual continuity for VMware’s corporate communications
  • Operational Efficiency: Streamlined processes developed over multiple years, maximizing content capture and quality for VMware’s event objectives
  • Relationship Development: Established rapport with VMware’s event team enabling seamless creative collaboration and efficient execution
  • Cost Optimization: Multi-year engagement providing budget predictability and enhanced value through operational refinements

Results: Enhanced VMware Conference Content Strategy

Over three consecutive years, the setup facilitated dozens of high-quality interviews with VMware executives, technology partners, industry analysts, and media representatives attending the conference. The consistent technical quality and professional presentation enabled VMware to build comprehensive content libraries supporting their ongoing marketing and communications initiatives across European markets.

Barcelona Technology Conference Video Production Excellence

This multi-year partnership demonstrates Camera Crew Spain’s capability to provide consistent, professional technology conference video production that enhances corporate event objectives while managing complex technical requirements in challenging convention center environments.

Our Barcelona team’s expertise in technology conferences, combined with understanding of VMware’s corporate communication standards, created a partnership that delivered exceptional value across multiple years of VMware Explore Barcelona.

Ready to enhance your technology conference with professional video production? Contact our Barcelona team to discuss how our conference expertise can support your corporate event objectives at major technology conferences throughout Spain.

Contact Us Today
barcelona crew interviewing executive at vmware congresseyedirect teleprompter in use for interview at vmware congress in barcelonamake-up artist at vmware barcelona trade show
chevron-down