Client: Lexus
Location: Igualada, Spain
Production: Camera Crew Spain
Lexus contacted Camera Crew Spain with a clear objective: create polished video content showcasing the sportive nature of their new road model. The content needed to capture interior features, exterior styling, and test drive footage demonstrating the vehicle’s performance capabilities.
The final videos would be distributed to European Lexus dealers as promotional material for the new model launch.
While interior and exterior shots followed standard automotive production workflows, capturing high-quality test drive footage around the circuit required specialized coordination.
Our solution: we mounted cameras on a second vehicle to follow the Lexus throughout its test drive sequences. This setup allowed us to film dynamic footage that demonstrated the car’s handling and performance characteristics from multiple angles.
Camera Team: 1 producer, 1 DOP, 2 camera operators, 1 sound engineer, plus lighting crew
Primary Camera: Sony FX6
Additional Equipment: Professional lighting package, interview microphones, client monitoring system
Having exclusive access to Circuito de Igualada for two days gave us the flexibility to work across different areas of the facility. We filmed interior shots in the track area, captured test drive sequences on the main circuit, and shot additional content in the paddock area.
The three-week pre-production period ensured all safety protocols were established for the test drive filming and camera car coordination.
The content package provided Lexus with the material needed to produce multiple promotional videos for their European dealer network. Each dealer received professional-grade content that demonstrated the new model’s sportive character while maintaining Lexus’s premium brand standards.
