Client: PUMA & JD Sports
Agency: High Stakes Films
Spain Service Production: Camera Crew Spain
Location: Badalona Harbor, Barcelona
When PUMA and JD Sports needed to launch their RS-FAST shoe collection, they required a Barcelona production partner capable of coordinating 30+ crew members, managing high-speed cinematography, and delivering content across multiple platforms—all within a single intensive shooting day. Camera Crew Spain orchestrated this complex production at Badalona Harbor, combining automotive stunts, aerial filming, and precision logistics to create campaign content that drove remarkable commercial results.
High Stakes Films needed comprehensive content for PUMA’s RS-FAST launch commercial: high-resolution photography for retail displays, dynamic video for social media, and premium footage for in-store campaigns. The creative concept featured professional stunt driving around athletic talent with a customized PUMA Mustang, requiring specialized technical coordination and safety protocols.
Key challenges included coordinating high-speed cameras during automotive sequences, managing drone operations in Badalona’s controlled harbor airspace, implementing subjective camera systems with Sony FX3 helmet mounts, and ensuring safety for automotive stunts while maintaining creative freedom.
Our location scouting teams identified Badalona Harbor for its industrial aesthetic and controlled environment suitable for automotive filming. Our permit specialists navigated complex harbor filming approvals, drone flight clearances, and safety documentation – critical for port area productions that can face delays without proper authorization.
Camera Crew Spain provided comprehensive production logistics for 30+ personnel including Director of Photography, location manager, producer, makeup artist, stylist, drone pilot, stunt driver, and two talents. Our services covered transportation coordination, catering, video village setup, and complete equipment management for the complex shoot.
Our experienced Barcelona film crews coordinated multiple capture systems simultaneously while maintaining safety protocols for automotive stunt work.
Advanced Camera Systems: High-speed cameras captured detailed product imagery during fast-paced sequences, ensuring RS-FAST shoes remained sharp during dynamic movement. Sony FX3 helmet-mounted systems provided immersive perspective shots connecting viewers with the athletic performance experience.
Drone and Automotive Coordination: Certified drone operators captured sweeping overhead perspectives while coordinating with the professional stunt driver performing precision drifting sequences around talent, requiring constant communication between aerial, ground, and automotive teams.
The single-day Barcelona production delivered comprehensive content across all required formats, providing PUMA with premium assets for their complete campaign rollout.
Multi-Platform Content: High-resolution photography for retail and POS materials, dynamic video content for social media campaigns, and premium footage for in-store displays – all maintaining visual consistency across platforms.
Commercial Impact: The campaign achieved a 48% increase in overall sales and 400% boost in online sales, significantly exceeding typical product launch performance and validating the investment in professional Barcelona production values.
This collaboration demonstrates Camera Crew Spain’s ability to manage complex, multi-stakeholder productions while delivering measurable commercial results. We handled every operational aspect, enabling High Stakes Films to focus entirely on creative direction while we managed the technical complexity.
Our established Barcelona infrastructure enabled efficient coordination of automotive stunts, aerial cinematography, and high-speed capture while maintaining international safety and quality standards.
Contact us to discuss how Camera Crew Spain can support your next Barcelona production with the same level of coordination and technical expertise.
