Client: Puma & JD Sports
Agency: High Stakes Films
Location: Barcelona
Talent: Tion Wayne
High Stakes Films contacted us to shoot a commercial featuring music star Tion Wayne in Barcelona.
In a powerful collaboration that merges fashion, music, and visual storytelling, PUMA and JD Sports teamed up with British rapper Tion Wayne to launch the PUMA CA Pro sneaker.
Set against the dynamic backdrop of different Barcelona’s locations, the campaign came to life through the skill and extensive experience of Camera Crew Spain’s video production team.
The PUMA CA Pro is a sneaker that embodies a fusion of retro aesthetics and futuristic design. To capture this essence, we crafted a visually striking campaign that highlighted both the product’s innovative features and Tion Wayne’s dynamic persona. Barcelona was intentionally chosen as the setting, leveraging its cutting-edge architecture and modern urban landscape to reflect the sneaker’s forward-thinking design philosophy.
The shoot spanned several iconic locations in and around Barcelona, each carefully selected to complement the campaign’s aesthetic vision:
To ensure the campaign’s visual narrative was both compelling and authentic, we meticulously managed various production aspects with our comprehensive Barcelona-based services:
The shoot was executed using multiple Blackmagic 6K Cinema cameras paired with prime lenses, ensuring high-resolution footage with exceptional clarity and depth. The shooting day accommodated both video and photo production requirements, maximizing efficiency while delivering diverse content assets for multiple marketing channels.
We assembled a skilled 12-member production team, including a Director of Photography (DOP), producer, location manager and fixer, make-up artist, stylist, lighting technicians, and wardrobe specialists, ensuring every detail was flawlessly executed with professional precision and creative expertise.
We handled the complex logistics of coordinating the numerous crew members and clients attending the shooting, utilizing 3 vans for efficient transportation and seamless equipment movement throughout Barcelona’s diverse filming locations. A Mercedes Class-G wagon was also rented to facilitate VIP transportation and serve as a stylish prop, aligning perfectly with the campaign’s upscale aesthetic.
This collaboration proved to be Puma & JD’s biggest campaign of 2022, with over 130 assets delivered and featuring in 400 JD stores across Europe, with preliminary results so impressive they extended the in-store run for a further two weeks.
The success of the collaboration was further reinforced when High Stakes Films, the agency leading the project, earned an award for the video production. This recognition showcased the flawless blend of artistic vision, top-tier production quality, and cohesive brand storytelling. We are proud to have played a key role in bringing this project to life through our comprehensive Barcelona video production expertise.
Partnering with Tion Wayne was a strategic move to connect with a younger, fashion-forward audience. Known for his chart-topping hits and distinctive style, Tion Wayne’s involvement lent authenticity and cultural relevance to the campaign. His presence in the video not only showcased the PUMA CA Pro but also reinforced its appeal to the urban market while demonstrating the power of authentic celebrity partnerships in modern brand storytelling.
The PUMA and JD Sports campaign featuring Tion Wayne exemplifies how strategic collaboration and meticulous production create compelling narratives that resonate with target audiences. By harnessing Camera Crew Spain’s dedicated Barcelona video production team expertise, the campaign showcased the innovative design of the CA Pro while solidifying its influence in contemporary urban fashion and delivering measurable commercial success across European markets.
At Camera Crew Spain, we take pride in delivering top-quality video production that transforms creative visions into award-winning campaigns. Whether you’re planning a high-energy brand campaign, a visually stunning promotional video, or a commercially successful commercial production, our experienced teams are ready to elevate your ideas into powerful visual stories that drive real business results.
Contact us today to discuss your next video project and discover how our Barcelona production expertise can create extraordinary content for your brand.
