Case History

PUMA JD SPORTS VIDEO – Cali Dream

Client: Puma & JD Sports
Agency: Highstakes Films UK
Location: Muralla Roja Alicante, Spain
See some results on our clients website of JD Sports and check out the video on the right.

La Muralla Roja is a famous housing complex, build by Ricardo Bofill. We rented the rooftop of this house to shoot various influencers from Spain, France and the UK.

This was a combined still photo and video shoot for Puma and JD Sports. The product: Cali Dream, Puma sport shoes/sneakers.
The scenery, which has also been used in music videos by Aitana and other famous pop stars, was a great place to put the models, the product, the brand into a stunning setting.

“La Muralla Roja (lit. ’the Red Wall’) is a postmodern apartment complex in Manzanera, Calpe, Spain. It is designed by Spanish architect Ricardo Bofill for the client Palomar S.A. in 1968 and fully constructed by 1973. It has been ranked among “Ricardo Bofill’s 10 Most Iconic Works”. (source: Wikipedia)

The photo team came from the UK. We organised the entire local shoot, wardrobe, styling, make-up, camera. All photo equipment and video gear.

This was a beautiful shoot with international influencers, a superb location: the Muralla Roja in Alicante. We had great fun on and off the set with the English crew from Highstakes films and with the models. After the shoot we had a great night out in a small local bar and discotheque. It is important that everyone enjoys coming to our country and to feel welcome.

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