European Commission Campaign: Size Does Matter

The Brief

The European Commission approached us to create a 60-second social advertisement promoting sustainable fishing practices across European markets. The campaign message: “Size Does Matter” – encouraging consumers to choose mature fish over juvenile catches to support sustainable fishing policies.

Our Production Process

Timeline: 4-week full production cycle with 2-day intensive filming schedule

Pre-production (3.5 weeks):

• Professional casting for main and secondary roles
• Complete restaurant location transformation and set design
• Art department coordination for props and authentic dining atmosphere
• Comprehensive logistics planning for equipment and talent

Production (2 days):

• Location: Fully redesigned Barcelona restaurant set
• Crew: 1 producer, 2 assistant producers, complete camera department (director, DOP, camera operator), sound engineer, lighting specialists
• Specialized services: Makeup and styling department, digital imaging technician (DIT), full logistics coordination, art department for props and set design

Institutional Video Production Expertise

Since 2008, Camera Crew Spain has specialized in institutional campaigns requiring professional standards that support policy communication. Our teams understand the unique demands of social impact advertising and the cultural sensitivity needed for EU-wide distribution.

From European Commission environmental campaigns to corporate institutional content, we deliver full production services that transform complex policy messages into compelling visual content.

Planning an institutional video campaign? Our production specialists handle complete project management from concept through delivery, ensuring your policy message reaches target audiences effectively.