United11 & Carlo Ancelotti: Marketing Shoot in Madrid

The Brief

United11 needed content featuring Carlo Ancelotti during his Real Madrid coaching period – both press conference coverage and professional testimonial photos for their online marketing campaign.

The Challenge: Working Against the Clock

The biggest challenge wasn’t technical, it was time. Ancelotti’s availability for the photo session was extremely limited, meaning our crew had to be 100% ready before he arrived. No room for setup delays or technical adjustments once he was on set.

Our Approach

Pre-Production Planning
We coordinated the shoot sequence: press conference coverage first, followed immediately by the photo session at a Madrid facility.

Crew & Setup

• 1 cameraman for press conference documentation
• Photography team: photographer + assistant with pre-planned shotlist
• Producer coordinating timing and logistics
• White background and lighting rig installed and tested before Ancelotti arrived

Execution

With everything pre-positioned and the shotlist confirmed, we moved straight into the photo session after press conference wrap. No wasted time, no technical delays.

The Result

United11 received comprehensive press conference footage plus a complete set of professional testimonial photos ready for their online marketing campaigns.
Bonus: Ancelotti was a charm to work with throughout the entire process, making the tight timeline much more manageable.

Key Takeaway

High-profile sports figures often have minimal availability. Success depends on meticulous pre-planning and having everything camera-ready before they step on set.

Working with sports personalities or tight schedules? Contact us to discuss how we handle time-critical productions across Spain.