Alpecin Branded Content

Project Overview: Professional Sports Marketing Video Production

When German hair care brand Alpecin sought to create compelling branded content showcasing their flagship Alpecin Forte Shampoo, they partnered with Camera Crew Spain to capture the dynamic energy of Team Giant-Alpecin at the height of their competitive success. This ambitious branded content production required coordinating with an entire UCI ProTeam roster while delivering the premium visual storytelling that luxury brands demand.

Key Production Requirements:

• Coordinate filming with complete Team Giant-Alpecin roster
• Deliver premium brand visuals for international campaigns
• Manage complex logistics for large crew and talent coordination
• Create versatile content for multiple marketing channels

Camera Crew Spain’s Local Production Partnership

Our experienced Spanish production team seamlessly integrated with Alpecin’s German creative leadership to execute their branded content vision with precision and cost-effectiveness. Working under the direction of the client’s German shooting director, Camera Crew Spain provided comprehensive local production support that delivered international quality standards while maintaining budget efficiency for this complex multi-talent project.

Location Excellence: Private Resort Production in Tarragona

The exclusive private resort location in Tarragona provided the perfect backdrop for this high-end branded content production, offering diverse interior and exterior spaces, complete privacy for brand content filming, and professional accommodation for the international talent roster.

Technical Production Excellence

Professional Equipment and Crew Configuration

Our technical approach balanced broadcast-quality results with the flexibility required for dynamic sports content creation:

Camera and Audio Setup:

• Sony FX6 cameras for superior low-light performance and color accuracy
• LED panel lighting systems providing consistent, controllable illumination
• Directional microphones for clear environmental audio capture
• Lavalier microphone systems for intimate athlete interviews

Integrated International Production Team:

• German Shooting Director: Client-provided creative leadership ensuring brand vision alignment
• Spanish Producer: Local coordination and seamless international team integration
• Director of Photography: Technical leadership supporting creative direction
• Three Camera Operators: Multi-angle coverage and dynamic shot composition
• Gaffers: Professional lighting design and execution
• Three Stylists: Wardrobe coordination for entire team roster
• Makeup Artist: Professional grooming for on-camera appearances

Comprehensive Production Services

Pre-Production Support:

• Local location scouting and technical planning coordination
• Seamless talent coordination with international cycling team
• Cost-effective equipment logistics and technical specifications
• Creative execution planning supporting client’s established vision

Full-Service Production Support:

• Airport logistics coordination for seamless talent transportation
• Professional catering services maintaining energy throughout long shoot days
• Complete crew management ensuring efficient workflow
• Real-time problem-solving for dynamic sports content requirements

Elite Athletic Partnership: Team Giant-Alpecin Success Story

Working with Team Giant-Alpecin during their remarkable competitive period added authentic credibility to the branded content. The team’s impressive achievements provided compelling storytelling context:

Team Performance Highlights:

• Record-breaking 31 professional victories in 2021 season
• Grand Tour successes including UAE Tour and Tour de France stages
• Spring classics dominance in Milan–San Remo, Ronde van Vlaanderen, and Paris–Roubaix
• Exceptional performance competing against WorldTour-level competition

Production Value and International Integration

This Alpecin branded content production exemplified Camera Crew Spain’s ability to seamlessly integrate with international creative teams while delivering significant cost advantages. By providing comprehensive local crew, equipment, and production services under German creative direction, the project achieved premium results at a fraction of the cost of deploying an entirely international crew to Spain.

Strategic Cost and Quality Advantages

Local Expertise, International Standards: Our Spanish production teams bring intimate knowledge of local filming conditions and logistics while maintaining professional standards international brands demand, facilitating smooth communication between international creative directors and local production elements.

Key Success Factors

Seamless International Integration: Our Spanish production team flawlessly supported the German creative direction, demonstrating how local expertise enhances international campaigns without compromising creative vision.

Cost-Effective Excellence: By providing comprehensive local crew and equipment, Camera Crew Spain delivered significant budget efficiencies while maintaining the broadcast-quality standards essential for luxury brand marketing.

Cultural and Technical Bridge: Our bilingual team facilitated smooth communication between German creative leadership and Spanish production logistics, ensuring efficient workflow throughout the complex shoot.

Ready to leverage Spanish production advantages for your international campaign?
Contact Camera Crew Spain to discover how our experienced local teams integrate seamlessly with your creative leadership, delivering exceptional production value and significant cost savings while ensuring your brand vision achieves its full potential.